I Want More Points

Extra Credit Blog

Twitter and Facebook Target new Audiences

In the social media race to stay afloat in today’s day and age of technology, Facebook and Twitter target new audiences to bring up user count and stay attractive. Twitter … Continue reading

April 6, 2016 · 2 Comments

Making your PR Campaign a Success

Rebecca Greenfield author of “Proven Tactics to Make your PR Campaign a Success” discusses the vacillation between hiring PR liaisons and not spending money on them. She states that there … Continue reading

April 5, 2016 · 3 Comments

Social Media Must Haves

Social media is a huge part of business today. Companies need to have a strong social media presence to be successful. Author, Yasmin Bendror, shared 5 social media must haves … Continue reading

April 4, 2016 · 3 Comments

Who Run the World? Cats.

Throughout our class, we discuss the secrets of content and how to make your content stand out in the crowd. Laura Petrolino has a theory that cats are great for … Continue reading

April 4, 2016 · 7 Comments

Don’t Cry Over Colored Buns

Burger King is always coming up with new ideas to get people to invest in their products. Today they actually reused an old one. They are creating an ‘Angry Whopper’, … Continue reading

April 4, 2016 · 3 Comments

FIFA sponsors urged to make football body act on damning Amnesty International Qatar report

Once again there is another PR nightmare facing FIFA. It has been almost a year since the revelation of the biggest scandal in the sports industry. If you haven’t heard, … Continue reading

March 31, 2016 · Leave a comment

Ingredients for the Sophisticated Consumer

This past week, Kraft revealed that they have removed the artificial flavors, preservatives and dyes that have been used in their Mac & Cheese. The decision was executed three months … Continue reading

March 30, 2016 · 1 Comment

Instagram – slowly evolving into another Facebook?

As you may have heard these past few weeks, Instagram is starting to implement a new algorithm. This article examines the new changes that will be coming to Instagram’s newsfeed … Continue reading

March 29, 2016 · 6 Comments

Change the Way You Use Twitter

In the article, 6 Ways Twitter Can Help Your Business Go Beyond PR by Jennifer Schiff discusses the additional benefits that companies can find by using Twitter. Many companies use … Continue reading

March 29, 2016 · Leave a comment

Happy Birthday Twitter – Hope you survive the next decade.

Twitter is celebrating 10 year! It was created in 2006 by Jack Dorsey. He sent his first tweet on March 21 of that year, hence this week’s celebrations of Twitter’s … Continue reading

March 28, 2016 · 2 Comments

Optimizing Your YouTube Channel

For our campaign, we discussed creating a YouTube channel for Squeeze. Amy talked about how she was interested in creating some videos for their business. A YouTube channel would be … Continue reading

March 28, 2016 · 1 Comment

Honesty > Sugarcoating

An article I found (http://www.adweek.com/prnewser/not-so-breaking-barts-twitter-account-responds-to-complaints-awesomely/122327) sheds some light on a successful Twitter social media campaign by San Francisco BART (Bay Area Rapid Transit). The company’s Public Relations Representative has done a … Continue reading

March 22, 2016 · 2 Comments

Expedia Brings the World into a Hospital Room

The article Expedia Builds a Gorgeous VR Room to Help Sick Kids Travel the World by Gabriel Beltrone connected to Chapter 7 of The Content Code. Expedia teamed up with … Continue reading

March 22, 2016 · 1 Comment

3 Ways to Create Better Presentation Slides

In this article by PR Daily, it talks about the negative ways people use presentation slides during their lectures or speeches. We all were brought up with the idea of … Continue reading

March 22, 2016 · 1 Comment

Your Visual Storytelling Strategy: Is It Rooted in One of These 3 Goals?

The article is about using visual storytelling in communicating with customers in media recently, an old technique used in modern technology.The first step is to informing customer. To do so, communication … Continue reading

March 22, 2016 · 1 Comment

Agencies race to plant their flags in Cuba

Llorente & Cuenca and Weber Shandwick are both moving forward with establishing offices in Cuba. Both firms are among the first PR agencies to pursue operations on the island since … Continue reading

March 21, 2016 · 1 Comment

A F*cking Campaign That Will Open Your Eyes

The title of this campaign that was carried out by Pilion Trust is an eye opening and start of a much needed social change in our world that is called “Fuck … Continue reading

March 15, 2016 · 4 Comments

Everyone loves Pi!

  An article posted on PR Daily discussed all of the different social media tactics companies implemented for the infamous Pi day. Depending on the company and what angle they … Continue reading

March 15, 2016 · 3 Comments

Sharapova masterful in press conference, but it might not be enough for a Comeback

Monday morning, the sports media thought Maria Sharapova was about to retire. Instead of announcing her retirement, an emotional Sharapova told media gathered at a Los Angeles press conference that … Continue reading

March 14, 2016 · 2 Comments

Cat Got Your Copy?

I find that whenever I cannot think of content to write, it is because I haven’t decided on what angle I should go for or what do I want the … Continue reading

March 1, 2016 · 1 Comment

Allure’s Teaming Up with YouTube Vloggers

Allure’s new editor, Michelle Lee, discusses her new plans for expanding and revamping the magazines digital content to be more diversified. What is her plan? Moving the Allure brand into … Continue reading

March 1, 2016 · 2 Comments

Thanks For DD-ing

In class two weeks ago, we watched videos for four different company campaigns. It was interesting to see what other companies created and how they shared their campaigns. Viewing each … Continue reading

February 29, 2016 · 1 Comment

The five biggest tech trends for millennials in 2016

By: Dennis Williams Posted: February 29,2016 According to this article millennials dominate digital, so it’s important to identify the trends that interest this audience. Five trends to keep in mind … Continue reading

February 29, 2016 · 1 Comment

Deadpool: The Super Marketing of a Superhero

Unless you’ve been living under a rock, chances are that you’ve been exposed to at least one piece of ingenious marketing content promoting Ryan Reynolds’ pride and joy, Deadpool. The marketing for … Continue reading

February 25, 2016 · 1 Comment

I Don’t Like It But I Love It

Today, Facebook broadened what it means to “Like.” With Facebook Reactions, users can now express five additional emotions including love, amusement, surprise, sadness and anger.Whether it’s a simple update or … Continue reading

February 24, 2016 · 2 Comments

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 24 other followers

Follow I Want More Points on WordPress.com