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Category Archives: PublicRelations

Supercharge Your Content

The article I found for this week talked about how important it is to treat your content like it’s royalty. This means, you have to be able to present your … Continue reading

April 19, 2016 · 3 Comments

Social Media Must Haves

Social media is a huge part of business today. Companies need to have a strong social media presence to be successful. Author, Yasmin Bendror, shared 5 social media must haves … Continue reading

April 4, 2016 · 3 Comments

Don’t Cry Over Colored Buns

Burger King is always coming up with new ideas to get people to invest in their products. Today they actually reused an old one. They are creating an ‘Angry Whopper’, … Continue reading

April 4, 2016 · 3 Comments

FIFA sponsors urged to make football body act on damning Amnesty International Qatar report

Once again there is another PR nightmare facing FIFA. It has been almost a year since the revelation of the biggest scandal in the sports industry. If you haven’t heard, … Continue reading

March 31, 2016 · Leave a comment

Optimizing Your YouTube Channel

For our campaign, we discussed creating a YouTube channel for Squeeze. Amy talked about how she was interested in creating some videos for their business. A YouTube channel would be … Continue reading

March 28, 2016 · 1 Comment

Thanks For DD-ing

In class two weeks ago, we watched videos for four different company campaigns. It was interesting to see what other companies created and how they shared their campaigns. Viewing each … Continue reading

February 29, 2016 · 1 Comment

Crisis in the PR Industry

In the Public Relations industry, it is important to constantly prepare for crises to emerge with your client. You always need to be ready for the unexpected. As we’ve discussed in … Continue reading

February 23, 2016 · Leave a comment

Content That Shines Through

Last week, Twitter announced that they will be changing the way their users see content on their feeds. Users will see the tweets they are most likely to care about … Continue reading

February 16, 2016 · Leave a comment

Put a Hashtag On It

Red Lobster jumped on the PR opportunity and started using the hashtag #formation all over social media. After Beyonce name drops them in the first verse of her brand new … Continue reading

February 10, 2016 · 1 Comment

Read It and Eat

McDonalds is implementing a great PR tactic to their happy meals…books! They are getting rid of the Happy Meal Tours only temporarily to replace them with children’s books. They have … Continue reading

February 9, 2016 · 2 Comments

Organic vs Paid Content

The article, “Sports Marketers Should Lead with Organic, Not Paid, When Developing Digital Strategies” by Dan Gadd published in PR Weekly discussed the importance of organic content to Sports Marketers. An … Continue reading

February 2, 2016 · 2 Comments

The game has been changed

In the article, ” A new ball game A new ball game: Wireless networks throw down with performance-based marketing”, the idea of a new PR strategy from the top wireless networks … Continue reading

February 1, 2016 · 1 Comment

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