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Category Archives: Advertising

Social Media Must Haves

Social media is a huge part of business today. Companies need to have a strong social media presence to be successful. Author, Yasmin Bendror, shared 5 social media must haves … Continue reading

April 4, 2016 · 3 Comments

Don’t Cry Over Colored Buns

Burger King is always coming up with new ideas to get people to invest in their products. Today they actually reused an old one. They are creating an ‘Angry Whopper’, … Continue reading

April 4, 2016 · 3 Comments

Optimizing Your YouTube Channel

For our campaign, we discussed creating a YouTube channel for Squeeze. Amy talked about how she was interested in creating some videos for their business. A YouTube channel would be … Continue reading

March 28, 2016 · 1 Comment

Thanks For DD-ing

In class two weeks ago, we watched videos for four different company campaigns. It was interesting to see what other companies created and how they shared their campaigns. Viewing each … Continue reading

February 29, 2016 · 1 Comment

Content That Shines Through

Last week, Twitter announced that they will be changing the way their users see content on their feeds. Users will see the tweets they are most likely to care about … Continue reading

February 16, 2016 · Leave a comment

Put a Hashtag On It

Red Lobster jumped on the PR opportunity and started using the hashtag #formation all over social media. After Beyonce name drops them in the first verse of her brand new … Continue reading

February 10, 2016 · 1 Comment

Organic vs Paid Content

The article, “Sports Marketers Should Lead with Organic, Not Paid, When Developing Digital Strategies” by Dan Gadd published in PR Weekly discussed the importance of organic content to Sports Marketers. An … Continue reading

February 2, 2016 · 2 Comments

#WewantTwitter

About 50 years ago, we could only imagine the daily activities of those across the world from us. We could only wonder and assume what someone in Russia was doing … Continue reading

December 1, 2015 · 3 Comments

Always Remain Enthusiastic about Enthusiasm

When we are young, between ages five to nine, we get starry-eyed and enthusiastic when we are asked about what we want to be when we grow up. These answers … Continue reading

November 19, 2015 · Leave a comment

AD BUYING IS COST EFFECTIVE

The company Linksys who is behind home routers and other gadgets pull back on programmatic ads. The company touches on the challenges and unpredictable results that automated ad buying can … Continue reading

November 12, 2015 · 2 Comments

Virtual Reality Is Not The Future.

The concept of virtual reality seems far beyond our time, but it may be right around the corner. In todays advertising efforts, we focus on mobile ads, social media, product … Continue reading

October 22, 2015 · 2 Comments

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