I Want More Points

Extra Credit Blog

Gay Burger

Probably the best thing I’ve ever heard.

“The Proud Whopper”

“We are all the same inside” was Burger King’s message during San Francisco’s Gay Pride Week this year. This “experience marketing” action, held in one of the main Bay Area Burger Kings, invited people to try a “new product,” launched for a limited time only called the “Proud Whopper.”

It was a campaign that changed minds and hearts in the deepest ways.

This campaign got over 1 billion media impressions, 7 million views, 450,000 blog mentions, and became the #1 trending topic on Twitter and Facebook in one week.

The wrapper says, “We are all the same on the inside.”

One lady said shes never had a burger make her cry.

This is a deep campaign. With all the controversy and  mass murders going on due to Gay Pride, this hit deep. Especially recently, since that club in Orlando was shot up. I am all for what you believe in and what you feel. Be you and do whatever makes you happy. No one should be discriminating against how one should feel. This was a great and creative approach to a campaign.

The 10 PR & Communication Campaigns you will love!



3 comments on “Gay Burger

  1. francescajo
    October 14, 2016

    This is a good campaign from Burger King showing that emotional side and for them to accept people for who they are. I like this article that you wrote and I agree with you that this is a deep campaign and it is indeed a very creative campaign and it will get a lot of support from the LGBTQ community.


  2. Fendi for Yourself
    October 24, 2016

    Wow this is really cool. Its amazing how one simple change or advertisement could create such a change. I think this was a step up for burger king and puts them in the spotlight above mcdonalds and wendys right now. I would also be interested to see if burger kings revenue went up because of this. I believe a bigger turnout happened because of this. Gay rights is something that has been in the news frequently like you said with what happened in Orlando, and I think this is giving the community some positive vibes. I think this was a great and touching idea on burger kings PR team


  3. cagecoleman
    November 7, 2016

    Love this campaign! I think when a company as renowned as burger king takes a strong stance on controversial issues like this, it proves to be advantageous in PR. It reminds me of the super bowl performance a while back. When they displayed the rainbow colors/flag all over the stadium, the reaction was pleasantly addictive. Great post.


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This entry was posted on October 14, 2016 by in Uncategorized.

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