Extra Credit Blog
“To promote its all natural coffee-mate creamer, which only consists of four ingredients (milk, a touch of sugar, cream and natural flavors), Nestle used ‘Au Naturel’ – basically, naked and body painted – staff and customers in The Natural Bliss Cafe, taking over Irving Farm Coffee Roasters on New York’s Lower East Side.”
This is a great way to promote a product and get the point across. It’s shocking but in a good way. It’s attention grabbing. When I first saw the picture, my eyes didn’t catch on until I read the caption. Then I glanced at the picture again and my eyes jumped out of my sockets. This is hilarious.
Well worth the PR stand point. Their video got 2.4 million views.
“Shock value ahoy as customers can barely keep their minds on what they went in to order.”
I can see why. When you basically have naked men and women taking your orders.
Funny and great idea.