Extra Credit Blog
Over this past weekend, Beyonce released her visual album titled “Lemonade”. This album has been one of the most talked about events other than the passing of artist Prince. Beyonce made strategic PR decisions that have caused some of the commotion with her album release. This album tells her story from the struggle of being a black woman in society to Jay-Z’s affair.
In Beyonce’s first single “Sorry”, there is a lyric that says, “He better call Becky with the good hair”. Rachel Roy revealed herself as Becky with an Instagram post.
“Roy’s Instagram post likely undercut Beyonce’s carefully planned PR strategy to use the song, “Sorry,” to create a level of mainstream awareness for the album, French added (Bradley).”
The controversy of who Becky is will most likely continue for years to come. If Roy admits to having an affair with Jay-Z then her fashion company will lose all it’s consumers.
“”It is very possible she backtracked on the Instagram post because she realized it may not be a good look for her,” said French. “She is a celebrity designer to stars like Beyonce, and if they feel like she as a designer does not have their backs, it is true other celebrities might choose not to wear her clothes on the red carpet (Bradley).”
Overall, celebrities must be extremely careful of the PR decisions that are being made because their reputation can be ruined in a minute. Roy should never have posted this Instagram because then she most likely wouldn’t have gotten nearly half of the negative attention.
Feature image: http://static.independent.co.uk/s3fs-public/styles/article_large/public/thumbnails/image/2016/04/24/17/beyonce-lemonade.jpg