I Want More Points

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Coachella report: Why brands need to get in the van

The article discusses the Coachella music festival which is taking the World and brands by storm this year. Instead of focusing on showing the brand at the venue, with high costs, noise, and market saturation, the writer suggests looking at a two way partnership with artists who spend a lot of time on the road and potential of organic startup. The article claims that brands need to find out how they can fill the void and boredom artists face on the road for them to naturally use their brands on a daily basis; it is a two way partnership. For this brand-band development the article suggests to be authentic and challenge your band. Bands and musicians are talented and creative, go big or go home! They suggest using data to make sure you partner the right brand and products to the right audience, and using the brand to help solve the bands problems. The example they use is how Kodak is relaunching its vintage camera in a new movie and using the actor, Damien Jurado, to help boost sales.

I thought this article was a neat way to look at brand sponsorships. I think Coachella is slowly becoming fake and loosing its authenticity, similar to the way I fell about Ultra music festival. I think there is a lot of room for brand to bond with artists and musicians. I am actually amazed there isn’t more of this already going on. I think it would be cool to see what consumers think when it comes to which brand and band pair well together.






3 comments on “Coachella report: Why brands need to get in the van

  1. tayloreste
    April 27, 2016

    Great post! I personally think that Coachella is becoming bigger and bigger as the festival scene grows. Having companies but their brand on artists would definitely bring them some attention. Brands could have artists support their clothes lines and post pictures through their social medias since Coachella outfits are one of the main highlights of this whole event (for attendees as well as people that wish they were attending).


  2. Fendi for Yourself
    September 24, 2016

    Interesting Post! I personally like the idea. Like Taylor said above, brands could have artists support their clothes lines and also post pictures. This would benefit both the bands and fashion designers, at the end of the day both sides are getting something out of it. You can also grow a lot more by becoming openminded and collaborating with groups and people. I think it would be great and would love to see how it turns out.


  3. francescajo
    October 10, 2016

    I agree with you, yes it is will be smart for these brands to collaborate with artist because it will get their name out there and it is better than what you said,”instead of focusing on showing the brand at the venue, with high costs, noise, and market saturation.” Using the celebrities could be a cheaper way of getting their name out there and it would help them and in a way it way of advertising because people watch these artists during Coachella and the fans will be curious to know what brand of clothing their favorite artist is wearing.


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This entry was posted on April 27, 2016 by in Uncategorized.

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