Extra Credit Blog
This article was published by Kevin Allen in PR Daily and discusses how Burger King will honor American Sign Langauge day. In honor of American Sign Language day (April 15th), Burger King asked the public to create what will be the official sign for their well known whopper sandwich. The marketing team at Burger King released a video that encourages fans to particpate in creating the future sign of the whopper. They said to use the hashtag, #WhopperSign. Burger King’s senior vice president expressed that “The Burger King brand is built not only on including everyone, but celebrating everyone. ”
I believe this is a very creative PR campaign that gets people involved and at the same time is honoring a very special day. Burger King is being inclusive to all, and they are getting creative by asking the public to have a say in what will be the whopper’s offical sign. Getting the public interested in the campaign helps to drive revenue to the company. The hashtag is a good way to get people talking about the whopper, and actually getting them out to go and buy one. In my groups campaign we have learned the power of a hashtag and it is a great way to reach lots of people, and get trending.