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Twitter and Facebook Target new Audiences

In the social media race to stay afloat in today’s day and age of technology, Facebook and Twitter target new audiences to bring up user count and stay attractive.

Twitter wants to tap into the NFL primetime viewers audience by buying the rights to stream ten games on Twitter. For $10 million dollars, it gives Twitter the opportunity to gain new users and rebuild their base audience, while giving the NFL access to Twitter’s 66 million users. It also allows Twitter to determine a share of ads shown on the football games they live stream.

Facebook also wants to target a new audience, the blind and visually impaired communities.  Now hold on, how are you going to make it accessible to them? That was my first thought.  With over 29 million people blind and 246 million with severe impairment issues, Mark Zuckerberg is trying to cater to a large, outside the box audience. Zuckerberg announced that they are developing technology to assist in this venture and are currently employing “automatic alternative text”.  This generates a description of an image, thanks to the technological advancements of object recognition technology. He also plans on applying this automatic alternative text mehod on all Facebook owned apps like Instagram, Whatsapp! Messenger, and Facebook Messenger.




2 comments on “Twitter and Facebook Target new Audiences

  1. quynhtrinhsite
    April 10, 2016

    I don’t have a Twitter account, so I’m not sure how it works, but it’s great to hear the news from Facebook. I really love the idea of expanding the social media world to more audiences, especially impaired visual people. This is really good news since more and more people are getting connected, and no special one will be left off the connection. I will check out this new tool.


  2. Alex Angelos
    April 20, 2016

    I think that is a very smart move for Twitter. I personally think Twitter has been down falling over the past year, and I think getting the NFL involved and all of those advertisements that come along with it will really benefit Twitter and spark up some buzz again.

    I think this is also a great idea for Facebook. Facebook is beyond successful and now they are looking for ways to take the company to the next level, and having the blind and visually impaired be their new target audience is definitely something to talk about which will spark a lot of buzz for Facebook as well.


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This entry was posted on April 6, 2016 by in Uncategorized.

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