Extra Credit Blog
In the social media race to stay afloat in today’s day and age of technology, Facebook and Twitter target new audiences to bring up user count and stay attractive.
Twitter wants to tap into the NFL primetime viewers audience by buying the rights to stream ten games on Twitter. For $10 million dollars, it gives Twitter the opportunity to gain new users and rebuild their base audience, while giving the NFL access to Twitter’s 66 million users. It also allows Twitter to determine a share of ads shown on the football games they live stream.
Facebook also wants to target a new audience, the blind and visually impaired communities. Now hold on, how are you going to make it accessible to them? That was my first thought. With over 29 million people blind and 246 million with severe impairment issues, Mark Zuckerberg is trying to cater to a large, outside the box audience. Zuckerberg announced that they are developing technology to assist in this venture and are currently employing “automatic alternative text”. This generates a description of an image, thanks to the technological advancements of object recognition technology. He also plans on applying this automatic alternative text mehod on all Facebook owned apps like Instagram, Whatsapp! Messenger, and Facebook Messenger.