Making your PR Campaign a Success
Rebecca Greenfield author of “Proven Tactics to Make your PR Campaign a Success” discusses the vacillation between hiring PR liaisons and not spending money on them. She states that there is a balance between both of those options. AirPR, the leading industry educator and technology solution that helps businesses better measure PR’s impact, tracked 200,000 articles and has discovered some secrets to PR success. These secrets are beneficial for companies trying to use press to their advantage. These tips could potentially be helpful for Squeeze in increasing their awareness which in turn would help them bring in more revenue, their main goal.
The first tip:
- Set your embargos for early morning-morning hours. According to Greenfield, traffic on websites spikes a 5 a.m. EST and 8 a.m EST and people read a lot during the 12 pm lunch hour. These are the best times to send out information if you want a large audience to see it.
- Forget about Fridays. Websites see more readership on Mondays and Wednesdays. People become to busy with work on Tuesdays and Fridays’ readership is “non existent” on the Internet. PR engineer Leta Soza says the most optimal time to pitch news stories are on Mondays and Wednesdays
- Your own blog can be the best platform. AirPR suggests that relying on media alone is challenging. Companies, such as Squeeze, should use their own blog to increase traffic and sales. The blog has to be done right in order to be successful for the company.
- The ideal post length is 1,500 words. When a company creates a post it should be between 1,000 and 2,000 words in order to drive the most traffic and get social media attention. Viewer engagement decreases after 4,000 words and then picks back up at 5,000. After 5,000 it is considered a long read.
These tips could be beneficial for Squeeze in their efforts to increase awareness and reach their goal of increasing revenue.