Extra Credit Blog
Throughout our class, we discuss the secrets of content and how to make your content stand out in the crowd. Laura Petrolino has a theory that cats are great for content and reader engagement. She states that cats have been a popular engagement tactic throughout time, and in order to find success in content you need to find historical or social themes that follow us.
Some reasons why cats are great for content:
So what else, other than cats, can relate to so many people and create such a viral buzz?
Possibly dogs, or anything other type of animal. Maybe babies.
But for whatever reason, it seems like cats have hit the content jackpot.
So how do PR professionals use this to create content for themselves or clients?
Relate it back to the organization or company you are promoting. For example, a gym maybe post a picture of a cat doing yoga. Or repost a viral video this lazy cat attempting to work out. Their target community of healthy and fitness will relate to these examples. With their hilarious and relatable mannerisms, almost any organization can try and use cats in their social media or content. It is definitely a crowd pleaser.
Website source: http://www.prdaily.com/Main/Articles/20471.aspx
Image source: http://spryliving.com/articles/cats-and-yoga/