I Want More Points

Extra Credit Blog

Who Run the World? Cats.

Throughout our class, we discuss the secrets of content and how to make your content stand out in the crowd. Laura Petrolino has a theory that cats are great for content and reader engagement. She states that cats have been a popular engagement tactic throughout time, and in order to find success in content you need to find historical or social themes that follow us.

Some reasons why cats are great for content:

  • Society has been infatuated with cats throughout history
  • Cats are relatable to many different types of humans
  • Cats can be storytellers through content

So what else, other than cats, can relate to so many people and create such a viral buzz?

Possibly dogs, or anything other type of animal. Maybe babies.

But for whatever reason, it seems like cats have hit the content jackpot. cat11

So how do PR professionals use this to create content for themselves or clients?

Relate it back to the organization or company you are promoting. For example, a gym maybe post a picture of a cat doing yoga. Or repost a viral video this lazy cat attempting to work out. Their target community of healthy and fitness will relate to these examples. With their hilarious and relatable mannerisms, almost any organization can try and use cats in their social media or content. It is definitely a crowd pleaser.

Website source: http://www.prdaily.com/Main/Articles/20471.aspx

Image source: http://spryliving.com/articles/cats-and-yoga/





7 comments on “Who Run the World? Cats.

  1. akswezey
    April 4, 2016

    I really liked this article you chose to write about. It’s really true — cats are everywhere! I feel as though I see them on t-shirts, gifs, Pinterest, videos, photos, and more. I’ve found that sloths are starting to become more popular too. It’s really fascinating how different objects, foods, and animals become so popular so quickly. It’s the same with donuts and cupcakes…they are everywhere.

    I love your idea about incorporating trends into campaigns. Including those popular trending items into advertisements, videos, or marketing materials could really catch the eye of the audience and bring some humor along with it! Squeeze should think about incorporating some humor into their brand. I think it would be eye-catching to see a cat sipping some fresh juice at the counter. But then again…I don’t see them doing this as it doesn’t fit their brand. It would be interesting to test out and see if it worked or not.


  2. Sam Schaffer
    April 6, 2016

    This is so funny! But accurate! The internet is obsessed with cats! We’ve got Angry Cat, Nyan Cat, Cat memes, and more! There is no shortage of kitten cuteness across the world wide web. It’s outside the box thinking and creative. Even puppies, like said above are another viral hit. Any baby animal seems to fit the bill, but the commercials I remember the most and feel so many emotions about are ones that involve puppies or baby animals, like the Budweiser puppy commercials, the transplant video with the dog and his owners heart, AirBud Puppies Movie Franchise, pet food commercials, and adoptions & aspca commercials. Kittens I see alot more humor assosciated with them, mostly memes or very funny pictures. Its funny to see the way the two communicate such different emotional responses.


  3. kaylafavaloro
    April 6, 2016

    I think this is really interesting. I have recently noticed that cats are every where. Trends come and go and campaigns incorporating them is really a smart tactic. If a lot of people know about the trend, they will definitely be interested in hearing about it. I think its really smart too because it creates a viral buzz, like you said. A lot of the type these campaigns incorporate humor when they are relating it back to trends and I think that is a really smart thing to do.


  4. rachd2
    April 12, 2016

    As a self-proclaimed cat-lover, I can honestly say that if a post features cats, I am almost guaranteed to pay attention to the content of the post. Cats have truly taken the Internet by storm, and I see no reason not to capitalize on their inherit popularity.


  5. cpclemensblog
    April 13, 2016

    I love this method of connecting with consumers. I think cats appeal to consumers especially because cat’s are viewed differently in society than say, a dog. Cat humor seems to connect with consumers because cats seem to always bee the antagonist of every situation; in movies, TV shows, and just like the yoga ad. I think because we poke fun at cats so often, that it has become a norm in our society. PR strategists will continue to use cats in ad’s and I believe animals will remain a popular method in connecting with consumers.


  6. tayloreste
    April 13, 2016

    The picture for this post caught my eye right away. I personally do not like cats so the title made me wonder what this post would actually be about. It is always said that cats “have nine lives” but I have never heard before that they are filled with knowledge. As Clay stated above, cats are looked at in a humorous way through society with different gifs and through different forms of media. The yoga add is humorous and catches the eye of audience attention. Great post!


  7. Taylor Young
    September 2, 2016

    As soon as I read the title of your post it sparked my interest. I am a huge cat lover so it was easy to relate to all of the points you made! Regardless of someone who loves cats or hates cats, a humorous picture or video of a cat can grab anyones attention. The example you used at the end of your post was fantastic. No one will forget the picture of a cat doing yoga. It is a great way to engage with an audience. I can relate Laura Petrolino’s article to the points Mark Schaefer makes in the first chapter of his book, “The Content Code”. It is not about the quality of the content anymore but it is about the sense of community it creates and the entertainment it creates. Silly cats being a great example!


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This entry was posted on April 4, 2016 by in content, Uncategorized.

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