Extra Credit Blog
Burger King is always coming up with new ideas to get people to invest in their products. Today they actually reused an old one. They are creating an ‘Angry Whopper’, similar to their Halloween Black Burger, which was a hit. The difference being the ‘Angry Whopper’ has a bright red bun.
“The black bun of our A.1. Halloween Whopper created a lot of conversation and our previous limited time ‘Angry Whopper’ sandwich was a hit with guests,” Axel Schwan, Burger King’s global chief marketing officer said in the release. “So, we’re combining the power of these past hits into a star-studded sandwich we think our guests will unanimously agree is the next must-eat burger.”
These simple ideas are genius. People will be intersted in this just because, well, it’s fun! Anything that brings people just a little extra joy is almost never a bad idea. The fact that it has already been successful and got people talking proves that Burger King will have a least some success while running this campaign. I know it makes me kind of want to try it and I’m not even a huge fan of Burger King. If I’m craving a fast food burger though… might as well get the red one. Am I right?
Burger King has kept it consistant with the different colored buns kind of being their thing. They have also run a campaign with the whopper except with rainbow colored buns. This not only promoted themselves by also showed the public that they support gay rights and their whoppers don’t have a sexuality. When you can incorporate something like this into the fun color change it is even better. Something I would’ve suggested would be to maybe not make the red burger the angry burger but possible something about heart disease. There are endless opportunities for this but by trying a good cause into the colored bun it would bring them more publicity and support. It would also inhance their image into something people respected even more. I think what Burger King is doing is simple, fun and smart. You can’t go wrong. Everyone loves to play with their food!
|francescajo on Southwest Airlines responds to…|
|francescajo on Snapchat Defends Bob Marley 4/…|
|cagecoleman on Vera Bradley’s New Ad Ca…|
|cagecoleman on Macy’s Spreading Christm…|
|francescajo on Good hair, don’t care: W…|