I Want More Points

Extra Credit Blog

Monthly Archives: April, 2016

Good hair, don’t care: Why Rachel Roy probably cares now

Over this past weekend, Beyonce released her visual album titled “Lemonade”. This album has been one of the most talked about events other than the passing of artist Prince. Beyonce … Continue reading

April 27, 2016 · 3 Comments

Coachella report: Why brands need to get in the van

The article discusses the Coachella music festival which is taking the World and brands by storm this year. Instead of focusing on showing the brand at the venue, with high … Continue reading

April 27, 2016 · 3 Comments

5 reasons for PR pros to question marketing on Facebook

Facebook has become a powerful tool in the marking and PR world over the last few years. With 1.59 billion users, Facebook may seem like the ultimate place to advertise … Continue reading

April 23, 2016 · 1 Comment

Southwest Airlines responds to criticism after removing passenger

Southwest Airlines has been under the heat this past month after allegedly removing a passenger off of one it’s flights for speaking Arabic. Khairuldeen Makhzoomi was removed after another passenger had … Continue reading

April 20, 2016 · 2 Comments

Do you think GAP was in the wrong? GapKids Releases controversial “racist” Ad

GapKids and Ellen Degeneres recently put out a new ad campaign featuring a dance troupe of young girls, in what was meant to be an inspiring and empowering campaign.  The … Continue reading

April 20, 2016 · 2 Comments

Snapchat Defends Bob Marley 4/20 Filter From Blackface Accusations

Snapchat released a new filter today in memory of Bob Marley for today’s National Weed Day. The filter masks the users face with Bob Marley’s face and add’s his signature hat … Continue reading

April 20, 2016 · 2 Comments

Supercharge Your Content

The article I found for this week talked about how important it is to treat your content like it’s royalty. This means, you have to be able to present your … Continue reading

April 19, 2016 · 3 Comments

Burger King wants customers to develop a sign for its Whopper

This article was published by Kevin Allen in PR Daily and discusses how Burger King will honor American Sign Langauge day. In honor of American Sign Language day (April 15th), … Continue reading

April 19, 2016 · 2 Comments

Clean Food is In

After three years in the making, Kraft Mac & Cheese has created a cleaner version of their famous Mac & Cheese recipe, and no one even knew about it. The … Continue reading

April 19, 2016 · 5 Comments

How 10 companies said no to North Carolina’s Controversial LGBT Law

This article is about the reaction companies are having over the passage of a bill in the state of North Carolina that blocks anti-discrimination protection for people who are gay … Continue reading

April 13, 2016 · 2 Comments

Sponsors hope for the best, prepare for the worst, for Rio Olympic Games

The upcoming summer olympic games, taking place in Rio De Janeiro, are forcing brands that sponsor the olympics to come up with new strategies in regards to their crisis management. … Continue reading

April 13, 2016 · 1 Comment

J.C. Penney Just Gave a Perfect Response to the Skirt ‘Controversy’

There was a new dress’s controversy about a Worthington design on J.C.Penny website, and this is spread over Twitter universe.  The controversial design is a white skirt with a pink and black … Continue reading

April 10, 2016 · 2 Comments

Twitter and Facebook Target new Audiences

In the social media race to stay afloat in today’s day and age of technology, Facebook and Twitter target new audiences to bring up user count and stay attractive. Twitter … Continue reading

April 6, 2016 · 2 Comments

Making your PR Campaign a Success

Rebecca Greenfield author of “Proven Tactics to Make your PR Campaign a Success” discusses the vacillation between hiring PR liaisons and not spending money on them. She states that there … Continue reading

April 5, 2016 · 3 Comments

Social Media Must Haves

Social media is a huge part of business today. Companies need to have a strong social media presence to be successful. Author, Yasmin Bendror, shared 5 social media must haves … Continue reading

April 4, 2016 · 3 Comments

Who Run the World? Cats.

Throughout our class, we discuss the secrets of content and how to make your content stand out in the crowd. Laura Petrolino has a theory that cats are great for … Continue reading

April 4, 2016 · 7 Comments

Don’t Cry Over Colored Buns

Burger King is always coming up with new ideas to get people to invest in their products. Today they actually reused an old one. They are creating an ‘Angry Whopper’, … Continue reading

April 4, 2016 · 3 Comments

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