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Ingredients for the Sophisticated Consumer

This past week, Kraft revealed that they have removed the artificial flavors, preservatives and dyes that have been used in their Mac & Cheese. The decision was executed three months prior quietly. Kraft has found that their consumers are looking for a healthier version of Mac & Cheese.

Even though public relations experts doubt that the unhealthier version was stopping consumers from purchasing the product, studies show that millennials want to have more “lean” and “clean” ingredients in what they are consuming.

“Consumers see it as a big story, and that is why food companies are doing it and getting good consumer buzz from those announcements,” says Grace Leong, managing partner at Hunter PR.

The consumers aren’t the only ones putting pressure on the manufacturers, it’s also the large grocery chains. This is a creating a bigger competition between regular food stores and natural food stores. The food industry is changing to focus on more natural and “healthier” versions.

Public relations professionals that are working in the food industry say that manufacturers spend a lot of time and money trying to figure out how to get their clients to having fewer ingredients, natural replacements, and less chemical manipulation. Mac & Cheese’s big change took a total of three years.

This is where the future of our the food industry is going. Millennials, especially, are pushing towards to a more healthy lifestyle. I’m not sure that that necessarily starts with Mac & Cheese but anything is a start.

 

Source: http://www.prweek.com/article/1388146/food-brands-ingredients-story

Source Photo: http://www.prweek.com/article/1388146/food-brands-ingredients-story

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One comment on “Ingredients for the Sophisticated Consumer

  1. empa94
    April 19, 2016

    Its good to know how Kraft want to improve their product to their clients. I like the idea they want to improve for their consumers even though people just love to eat mac & cheese.

    Like

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This entry was posted on March 30, 2016 by in Uncategorized.

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