Extra Credit Blog
As you may have heard these past few weeks, Instagram is starting to implement a new algorithm. This article examines the new changes that will be coming to Instagram’s newsfeed and how brands can take advantage of it. When the news first came out about the changes many people thought of Facebook and the changes that came to it when they implemented an algorithm. Many people believe an algorithm takes away the organic nature of social media. However, there are ways for brands to continue to utilize Instagram and maintain relevancy.
When Facebook first introduced its new timeline algorithm many brands started changing strategy in order to continue to be seen by users. The new algorithm meant the Facebook would show posts that had more engagement at the top of someone’s timeline which is a problem for brands who don’t necessarily get great engagement. Now that Instagram is adopting a similar concept, many brands know that now is the time to up their game when it comes to content.
Brands should not fear this new algorithm, instead, they must see this as a new opportunity. Some examples from the article of brands that have done exceptional engaging content are Mercedes and Old Spice. Both brands attracted their audience by being very engaging online and posting creative content. Mercedes let users customize their own car while Old Spice kept people interested with a continuing story where you chose the ending. These are just a couple of ideas that brands can do to continue to have their content be seen.
Source Photo: http://www.wpromote.com/blog/social-media/instagram-survival-guide-5-tips-to-overcome-the-instagram-algorithm-change