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Instagram – slowly evolving into another Facebook?

As you may have heard these past few weeks, Instagram is starting to implement a new algorithm. This article examines the new changes that will be coming to Instagram’s newsfeed and how brands can take advantage of it. When the news first came out about the changes many people thought of Facebook and the changes that came to it when they implemented an algorithm. Many people believe an algorithm takes away the organic nature of social media. However, there are ways for brands to continue to utilize Instagram and maintain relevancy.

When Facebook first introduced its new timeline algorithm many brands started changing strategy in order to continue to be seen by users. The new algorithm meant the Facebook would show posts that had more engagement at the top of someone’s timeline which is a problem for brands who don’t necessarily get great engagement. Now that Instagram is adopting a similar concept, many brands know that now is the time to up their game when it comes to content.

Brands should not fear this new algorithm, instead, they must see this as a new opportunity. Some examples from the article of brands that have done exceptional engaging content are Mercedes and Old Spice. Both brands attracted their audience by being very engaging online and posting creative content. Mercedes let users customize their own car while Old Spice kept people interested with a continuing story where you chose the ending. These are just a couple of ideas that brands can do to continue to have their content be seen.

Source: http://www.prweek.com/article/1387994/opinion-instagram-slowly-evolving-facebook

Source Photo: http://www.wpromote.com/blog/social-media/instagram-survival-guide-5-tips-to-overcome-the-instagram-algorithm-change

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6 comments on “Instagram – slowly evolving into another Facebook?

  1. Harriet B.
    March 29, 2016

    Hey there! I wrote an article also talking about the changes taking place on instagram and tried to compare it to Facebook as well, I love your article and would love to know your thoughts on mine 🙂 all the best! http://youngfitnfabulous.com/2016/03/29/calm-your-tits-what-is-really-going-on-with-instagram-and-the-new-algorithm/

    Like

  2. tayloreste
    March 30, 2016

    This post was actually very interesting. We have all been seeing posts on Instagram about companies saying to “turn their notifications on”. Some of the post briefly described about what’s about to change in this app. I automatically was not happy that my feed won’t be in chronological order and more of what they think I want to see. My instagram has updated since all these posts have been made but the chronological order has not changed.
    How exactly are companies are supposed to take advantage of this change besides improving some of their creative campaigns? What are your thoughts about these changes to Instagram?
    I wish Instagram would stay the same because I feel like this change isn’t giving smaller and less popular the companies as much of an opportunity as bigger companies that already have a big following.
    Side note: I heard that Instagram is also extending videos from 15 seconds to 60 seconds.

    Like

  3. hcimon
    March 30, 2016

    This is very interesting. I have to say I don’t think I’ll ever see Instagram as the new facebook. I feel like with social sites that have grown to be as large as they are there is never really any replacing going on. One might move into a spot that the other slowly left. I see it as more of a migration. it is fascinating to see how they change so drastically over time through and where they’re pulling their ideas from. Definitely something to really look into.

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  4. rachd2
    April 12, 2016

    While I also don’t believe that Instagram will ever replace Facebook, I do agree that the new algorithm will force brands to be even more creative and engaging with their content. Additionally, advertising on Instagram is beneficial in the sense that people are scrolling through their Instagram feed on their phones, with almost no dead space because the pictures take up the screen. Viewers are forced to look at the ads, regardless of whether or not they want. The more engaging the content. the less likely they are to just keep scrolling past.

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  5. empa94
    April 12, 2016

    I believe Instagram and Facebook are very different and unique at the same time. Even though they have the same purpose of connecting with others, I think they both have their own target audience since some people used just one of the outlet. In my opinion both social media are great it all depends the used you give to them.

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  6. cpclemensblog
    April 13, 2016

    I agree with the brands that believe this new algorithm will have an adverse effect on the chances that their ads will be seen and engage consumers. We live in a society that is dependent on time and speed; spending additional time scrolling just to see an engaging ad is not something a person in a consumer society is interested in. I think that social media should keep to the “organic” nature it preaches rather than the systematic and capitalistic algorithm. However this will stir more competition between brands and I believe that we will be seeing much more creative and engaging ads.

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This entry was posted on March 29, 2016 by in Instagram, Uncategorized.

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