I Want More Points

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Happy Birthday Twitter – Hope you survive the next decade.

Twitter is celebrating 10 year! It was created in 2006 by Jack Dorsey. He sent his first tweet on March 21 of that year, hence this week’s celebrations of Twitter’s first decade in existence.

Twitter was one of those phenomena that used SXSW as a platform to really take off in 2007. The iconic hashtag (#) followed soon after. Incidents such as the US Airways plane crash on the Hudson River, the Arab Spring, and the Boston Bombings introduced the concept of Twitter as a media outlet in its own right. Images and news surface first on Twitter and that’s where most people go now when a story breaks.

Reporters covering breaking news resort to quoting what is being said on Twitter as “news” in the absence of any substantive reporting of their own. The latest terrorist bombings this week in Belgium were just one more example.

Most of us use Twitter on a daily basis without thinking. It’s has become a fundamental part of our media consumption. It helps us track real-time news and current events, and it leads us down interesting alleyways to discover compelling content we wouldn’t otherwise have seen.

It has gain competitors such as Snapchat and Instagram. But it hasn’t gone out of fashion with younger generations in quite the same way as platforms such as Facebook. Twitter can still be all things to all people. It’s a vital component of most communications and marketing strategies.

As of the end of last year, Twitter claimed 320 million active monthly users  80% of whom were active via mobile and 1 billion monthly unique visits to sites with embedded tweets. Only 21% of Twitter accounts are based in the U.S., so it is a genuinely global platform.

Read more at http://www.prweek.com/article/1389016/happy-birthday-twitter-hope-survive-next-decade#7dP8V12wXpVgy9xY.99

 

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2 comments on “Happy Birthday Twitter – Hope you survive the next decade.

  1. moorelsarah
    March 29, 2016

    It is interesting to read other article about Twitter and how the platform is slowly declining. I think Twitter is definitely a great tool for following live events but the content can be cluttered and overwhelming. It’ll be interesting to see how Twitter continues to adapt to stay competitive.

    Like

  2. tayloreste
    March 30, 2016

    I don’t agree that this social media platform isn’t going out of fashion with the younger generation. I believe that Twitter is actually on it’s way to becoming the next Facebook. Personally, I do not use Twitter rarely at all anymore and I have noticed that my friends are decreasing using it as well.
    I think the biggest positive thing that Twitter did was have an entire new section at the bottom for news that had shortened stories for those who are interested in getting the highlights. This is perfect for people my age cause we don’t want to read a whole page worth just to find out what’s going on. I think it will be extremely interesting how Twitter makes changes to try and keep it’s audience interested as well as see if it will last another decade.

    Like

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This entry was posted on March 28, 2016 by in Uncategorized.

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