I Want More Points

Extra Credit Blog

Honesty > Sugarcoating

An article I found (http://www.adweek.com/prnewser/not-so-breaking-barts-twitter-account-responds-to-complaints-awesomely/122327) sheds some light on a successful Twitter social media campaign by San Francisco BART (Bay Area Rapid Transit). The company’s Public Relations Representative has done a great job of being honest with the problems customers are facing instead of trying to hide or make excuses.

San Francisco’s infrastructure is growing at a rate that the Transit System cannot keep up with. Taylor Huckabee, BART’s Twitter Manager, has received mixed reviews about his Twitter campaign, but PR Professionals and some customers are loving it.

Finally, honesty is being appreciated. PR Newser describes this campaign as, “a remarkable display of honesty, transparency, and likeability. That, and a dash of “get off my lawn.””

After reading that quote I cannot help but think back to Chapter 7 of the Content Code and wonder, do we have a hero on our hands? With a couple more steps, San Francisco BART could become more liked and trusted.

Maybe they could even start an app or blog dedicated to informing riders about an estimated travel time for their route ahead of time. It is clear that in this situation, being honest is only going to help the brand.

It is interesting to read about a company like San Francisco BART getting creative with their marketing techniques, instead of just sticking to the basics like most transportation companies.

Website source: http://www.adweek.com/prnewser/not-so-breaking-barts-twitter-account-responds-to-complaints-awesomely/122327


2 comments on “Honesty > Sugarcoating

  1. kaylafavaloro
    March 25, 2016

    Honesty is always the best policy when it comes to deal with problems with the public. I totally agree that he is indeed honest and transparent and those are things we value in PR, like we talked about in class. I like the ideas you expressed that they could do to improve the transporation company. I also agree that it is good to see a company getting creative with tecniques dealing with marketing.


  2. tayloreste
    April 13, 2016

    Great article!! I agree with Kayla Favaloro saying, “Honesty is always the best policy when it comes to dealing with problems with the public.” I believe that if a company is honest, they will be able to build a stronger customer to company relationship. This will increase their reputation and make customers choose their company over others.


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This entry was posted on March 22, 2016 by in Uncategorized and tagged , , .

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