Extra Credit Blog
An article I found (http://www.adweek.com/prnewser/not-so-breaking-barts-twitter-account-responds-to-complaints-awesomely/122327) sheds some light on a successful Twitter social media campaign by San Francisco BART (Bay Area Rapid Transit). The company’s Public Relations Representative has done a great job of being honest with the problems customers are facing instead of trying to hide or make excuses.
San Francisco’s infrastructure is growing at a rate that the Transit System cannot keep up with. Taylor Huckabee, BART’s Twitter Manager, has received mixed reviews about his Twitter campaign, but PR Professionals and some customers are loving it.
Finally, honesty is being appreciated. PR Newser describes this campaign as, “a remarkable display of honesty, transparency, and likeability. That, and a dash of “get off my lawn.””
After reading that quote I cannot help but think back to Chapter 7 of the Content Code and wonder, do we have a hero on our hands? With a couple more steps, San Francisco BART could become more liked and trusted.
Maybe they could even start an app or blog dedicated to informing riders about an estimated travel time for their route ahead of time. It is clear that in this situation, being honest is only going to help the brand.
It is interesting to read about a company like San Francisco BART getting creative with their marketing techniques, instead of just sticking to the basics like most transportation companies.
Website source: http://www.adweek.com/prnewser/not-so-breaking-barts-twitter-account-responds-to-complaints-awesomely/122327
|francescajo on Southwest Airlines responds to…|
|francescajo on Snapchat Defends Bob Marley 4/…|
|cagecoleman on Vera Bradley’s New Ad Ca…|
|cagecoleman on Macy’s Spreading Christm…|
|francescajo on Good hair, don’t care: W…|