Extra Credit Blog
Llorente & Cuenca and Weber Shandwick are both moving forward with establishing offices in Cuba. Both firms are among the first PR agencies to pursue operations on the island since the U.S. and Cuba resumed diplomatic relations last year.
Llorente & Cuenca, started operating in the country this week. The firm is working with Consultores Asociados, a state-owned Cuban company, and is focused on counseling international companies that want to set up or conduct business on the island.
Weber Shandwick said Friday that it has obtained a license from the U.S. Treasury Department allowing it to proceed with establishing operations in Cuba. The Interpublic Group agency has begun discussions with the Cuban government and is moving forward to set up a presence on the island. It also submitted an application to Cuban authorities, but is waiting on a response, it said in a statement.
In December, Moscow-based Rose Marketing announced plans to become one of the first marketing services firms to launch in the country, with PR as one of its services. It also claims to be the first independent marketing agency to launch in the Soviet Union in 1989.
The U.S. and Cuba formally reestablished relations on July 20 after a freeze of more than five decades.