Extra Credit Blog
An article posted on PR Daily discussed all of the different social media tactics companies implemented for the infamous Pi day. Depending on the company and what angle they wanted to focus on, some did promotions about the mathematical side of Pi day and others chose the more literal focus on edible pie.
After browsing through the different social media examples, most of them were extremely funny and engaging. Even NFL football teams were getting involved with the Pi Day marketing by posting photos of players with the jersey numbers “3” and “14”.
This article got me thinking about what holidays Squeeze Juice Works could get involved in throughout the year. For Pi Day, maybe they could even have a pie themed cold-pressed juice of the day called “3.14”. The drink could be marketed on their social media pages to get consumers engaged.
I think getting involved in holidays is a fun way to connect with customers and show a more personable side of a brand.
In our homework we discussed different communication tactics that can be incorporated into our campaigns and after reading this article, I am feeling a bit more inspired for some tactics. Special events and social media could both be extremely successful for certain holidays and allow for PR teams to implement their creativity.
Image and webiste source: http://www.prdaily.com/socialmedia/Articles/20348.aspx
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