I Want More Points

Extra Credit Blog

Cat Got Your Copy?

I find that whenever I cannot think of content to write, it is because I haven’t decided on what angle I should go for or what do I want the overall theme to be.  It usually isn’t because I can’t think of anything to write at all–because that would be impossible.  Brian Pittman gives 3 tips on how to write PR copy that will get your business noticed.  After all that is the goal in any case.

Today, because of twitter and the mobile take-over people don’t want to read long and complicated copy.  They will move on before you can even say a word.  The best tip that I took away from this article was to “dare to write badly.”

I find that when writing, I am either scared to go with an idea or think about an idea briefly but then forget it.  Instead just write down everything that you may want to write about without thinking of grammar or spelling.  This is a rough way to go about the first draft and a chance to brainstorm.

Another good tip that Pittman gives is to get creative by making your copy have rhythm and rhyme!  This has to do more with being afraid to go with some ideas.  By employing these two things to your writing, you can make your content more enjoyable and easy to read.  It will also help your content stand out against others who play it safe.

Source:  http://www.entrepreneur.com/article/270745


Picture Source:  https://ontraport.com/blog/marketing/think-like-copywriter


About michellepaltan

Michelle Paltan is a communications professional and social media specialist with experience in content development for social media platforms, graphics for page layout and vector programs, and media writing for publication.

One comment on “Cat Got Your Copy?

  1. Alex Angelos
    March 1, 2016

    I think it is really cool how Brian Pittman advises people to write badly. From experience, I know it is hard to start writing right off the bat and continue from start to finish. I think it is important as writers to drain your brain out with writing down anything that comes to mind before you can start your writing. I think that helps rid creative blocks and ultimately leads to a successful paper. You might also find inspiration from the random things you wrote down while trying to clear your head that can relate to the topic you are writing about.


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This entry was posted on March 1, 2016 by in Uncategorized.

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