I Want More Points

Extra Credit Blog

Monthly Archives: March, 2016

FIFA sponsors urged to make football body act on damning Amnesty International Qatar report

Once again there is another PR nightmare facing FIFA. It has been almost a year since the revelation of the biggest scandal in the sports industry. If you haven’t heard, … Continue reading

March 31, 2016 · Leave a comment

Ingredients for the Sophisticated Consumer

This past week, Kraft revealed that they have removed the artificial flavors, preservatives and dyes that have been used in their Mac & Cheese. The decision was executed three months … Continue reading

March 30, 2016 · 1 Comment

Instagram – slowly evolving into another Facebook?

As you may have heard these past few weeks, Instagram is starting to implement a new algorithm. This article examines the new changes that will be coming to Instagram’s newsfeed … Continue reading

March 29, 2016 · 6 Comments

Change the Way You Use Twitter

In the article, 6 Ways Twitter Can Help Your Business Go Beyond PR by Jennifer Schiff discusses the additional benefits that companies can find by using Twitter. Many companies use … Continue reading

March 29, 2016 · Leave a comment

Happy Birthday Twitter – Hope you survive the next decade.

Twitter is celebrating 10 year! It was created in 2006 by Jack Dorsey. He sent his first tweet on March 21 of that year, hence this week’s celebrations of Twitter’s … Continue reading

March 28, 2016 · 2 Comments

Optimizing Your YouTube Channel

For our campaign, we discussed creating a YouTube channel for Squeeze. Amy talked about how she was interested in creating some videos for their business. A YouTube channel would be … Continue reading

March 28, 2016 · 1 Comment

Honesty > Sugarcoating

An article I found (http://www.adweek.com/prnewser/not-so-breaking-barts-twitter-account-responds-to-complaints-awesomely/122327) sheds some light on a successful Twitter social media campaign by San Francisco BART (Bay Area Rapid Transit). The company’s Public Relations Representative has done a … Continue reading

March 22, 2016 · 2 Comments

Expedia Brings the World into a Hospital Room

The article Expedia Builds a Gorgeous VR Room to Help Sick Kids Travel the World by Gabriel Beltrone connected to Chapter 7 of The Content Code. Expedia teamed up with … Continue reading

March 22, 2016 · 1 Comment

3 Ways to Create Better Presentation Slides

In this article by PR Daily, it talks about the negative ways people use presentation slides during their lectures or speeches. We all were brought up with the idea of … Continue reading

March 22, 2016 · 1 Comment

Your Visual Storytelling Strategy: Is It Rooted in One of These 3 Goals?

The article is about using visual storytelling in communicating with customers in media recently, an old technique used in modern technology.The first step is to informing customer. To do so, communication … Continue reading

March 22, 2016 · 1 Comment

Agencies race to plant their flags in Cuba

Llorente & Cuenca and Weber Shandwick are both moving forward with establishing offices in Cuba. Both firms are among the first PR agencies to pursue operations on the island since … Continue reading

March 21, 2016 · 1 Comment

A F*cking Campaign That Will Open Your Eyes

The title of this campaign that was carried out by Pilion Trust is an eye opening and start of a much needed social change in our world that is called “Fuck … Continue reading

March 15, 2016 · 4 Comments

Everyone loves Pi!

  An article posted on PR Daily discussed all of the different social media tactics companies implemented for the infamous Pi day. Depending on the company and what angle they … Continue reading

March 15, 2016 · 3 Comments

Sharapova masterful in press conference, but it might not be enough for a Comeback

Monday morning, the sports media thought Maria Sharapova was about to retire. Instead of announcing her retirement, an emotional Sharapova told media gathered at a Los Angeles press conference that … Continue reading

March 14, 2016 · 2 Comments

Cat Got Your Copy?

I find that whenever I cannot think of content to write, it is because I haven’t decided on what angle I should go for or what do I want the … Continue reading

March 1, 2016 · 1 Comment

Allure’s Teaming Up with YouTube Vloggers

Allure’s new editor, Michelle Lee, discusses her new plans for expanding and revamping the magazines digital content to be more diversified. What is her plan? Moving the Allure brand into … Continue reading

March 1, 2016 · 2 Comments

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