Extra Credit Blog
The article “Pepsi Pulls Emojis Off Screens” showcases Pepsi’s new campaign “Say It With Pepsi,” which features their own emojis on Pepsi bottles. Pepsi is hoping that this new campaign will spark some emotions and attention that Coca-Cola’s “Share a Coke” campaign did. Many other companies are already starting to brainstorm their own ideas that will also allow emojis into their marketing world. In addition to Pepsi putting their own emojis on their soda bottles, you will also be able to download their app so you can send the Pepsi emojis to your friends via text message.
I found this article interesting because I recognized the similarity to Coca-Cola’s “Share a Coke” campaign. This highlights the idea of being inspired by other successful campaigns and being able to spin your campaign to be its own. Emojis have become considered a new language between people, so being able to take them off the screen for a different use is a creative tactic. The world has definitely taken shape around social media and its become a challenge for campaigns to find creative and successful tactics that don’t include the use of hashtags or photo contests to get people’s attention.