Extra Credit Blog
This article was published in PR Week and was written by Ben Bold and discussed the ten reasons why Snapchat is a popular way for brands to reach young consumers on social media. The article explained ten factors to take into consideration about Snapchat. Most people know that Snapchat is a unique way to distribute photos and videos to others. These photos and videos disappear after a brief time. The article touched on the costs of having an ad on Snapchat as well as some of the brands it is suited too.
Snapchat is something that is used is by mostly the millennial population. When marketers think about advertising on Snapchat they have to be aware of who will be interacting with their ad. I believe if a company wants to target the millennial population it is a very smart way to do so. They are the ones using Snapchat and talking about Snapchat. Snapchat is a very powerful social media tool and it is so powerful because of it being so unique and unlike other social media platforms. It is able to does what the other social media accounts truly cannot do. It has been around for five years and I believe it’ll be around longer if it stays up to date with the trending society.