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It’s Raining Instagram Accounts

In case you haven’t heard the news, the life of a Marketer, PR professional and all other communications roles alike just got a whole lot easier.  For the tactical responsibilities you have when you are in the industry of public relations, posting content via Instagram is usually a part of your day at least twice a day maybe more.  Having to log into and out of your personal account for your professional account was a hassle and takes precious time when timing can be specific depending on which public you want to target.  Commuters tend to look at posts at 7:45 a.m. and again at 5:45 p.m.  This new feature on Instagram allows you to have up to five accounts linked in the app and can switch from account to account very easily.

Tamar Weinberg a writer for Marketing Land describes this new process in her article on the new feature to support multiple accounts on Instagram.  “This was a heavily requested feature for years” says Weinberg on how marketers didn’t have an ideal situation with how Instagram was previously set up. “The company finally recognized that many heavy-duty users, including marketers, want to assert their individuality through visual imagery and share their brand’s marketing messages while on the go.”  Being an intern that has to post via Instagram–this cuts time down to post by 5 minutes and has been a blessing since I can now post when I am in a time crunch.

mukti-instagram-login.jpg

Source:  http://marketingland.com/instagram-multi-accounts-162870

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About michellepaltan

Michelle Paltan is a communications professional and social media specialist with experience in content development for social media platforms, graphics for page layout and vector programs, and media writing for publication.

One comment on “It’s Raining Instagram Accounts

  1. kaylafavaloro
    February 17, 2016

    I think this is really going to help a lot of people in the Instagram world. Companies truly do have many Instagram accounts going at one time, and being able to not have to log off and on to other ones will save time, as well as help to generate content faster. Social media is all about instant touches of buttons so this add-on will really help speed up the world of social media even more.

    Like

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This entry was posted on February 15, 2016 by in Social Media Marketing and tagged , , , , , .

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