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Twitter gives marketers a front seat with video ads feature.

On Tuesday, the social platform revealed an advertising feature that allows marketers to upload a video ad getting featured in Twitter’s app and its website for 24 hours. According to the article feature is currently available to select marketers in the United States but will become available globally in the future.

“Twitter explained how the new feature called “First View” works, via a blog post:  First View helps marketers achieve significant audience reach with exclusive ownership of Twitter’s most valuable advertising real estate for a 24-hour period. When users first visit the Twitter app or log in to twitter.com, the top ad slot in the timelines will be a Promoted Video from that brand. Now, marketers can tell a powerful visual story across the Twitter audience.”

In 2015 Twitter grabbed $641 million from marketers and a 48% increase year over year. However it continues to struggle to retain users a crucial element in keeping marketers interested in its platform. Advertising Age explained that even though Twitter brought many people to its platform in the last quarter of 2015, user growth is either stagnant or dropping.

 That being said twitter isn’t the only social media platform to offer new features for marketers. Facebook revealed that 80 percent of users react negatively when videos start to play loudly in their timelines. However, Facebook reported that 41 percent of videos are meaningless without sound. To combat negativity but still give video marketing context, Facebook announced that it would start to automatically caption video ads.


By:  Beki Winchel | Posted: February 11, 2016

Read More: http://www.prdaily.com/socialmedia/Articles/20151.aspx

Photo: https://elearningdesigns.files.wordpress.com/2014/08/twitter-phone.jpg




One comment on “Twitter gives marketers a front seat with video ads feature.

  1. moorelsarah
    February 15, 2016

    I think it will be interesting to see how this new feature helps or hurts Twitter’s retention of users!


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This entry was posted on February 13, 2016 by in Uncategorized.

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