Extra Credit Blog
McDonalds is implementing a great PR tactic to their happy meals…books! They are getting rid of the Happy Meal Tours only temporarily to replace them with children’s books. They have had a partnership with HarperCollins and the literacy nonprofit, Reading Is Fundamental, to help underprivileged kids who may not have access to books. This will being running through the 15th of this month. “With two-thirds of children living in poverty without books, McDonald’s is helping to provide critical access to books to inspire children to read,” RIF’s CEO Carol H. Rasco said. This PR tactic is huge for Mcdoanlds and sheds light on HarperCollins. Mcdonalds didn’t stop there though, they donated 100,000 books to the nonprofit just this year.
Think people will be more likely to purchase their kids happy meals this month? I do. This is a serious issue in the US and this particular subject is close to the heart for many people who know people or have been in the situation themselves at any point in their lives. McDonalds isn’t promoting this as them trying to get people to buy their product or a sales pitch but just a campaign showing the good they’re doing. Good will most likely come to their business and they will gain customers and profit but they are also not keeping all of it.i think it was smart for them to take it further and not just stop at putting the books in the Happy Meals but to donate books from some of the profit they will be earning. This way to the public they look more respectable and not just phonies who don’t actually care about the education. Whether that is true or not they did a good job of not making it obvious.