Extra Credit Blog
On Tuesday February 2, 2016 Uber released a new logo along with a new branding strategy (Bradley). This has the customers in an uproar (Bradley). Because of this company change, the PR end of their company is going to have to do some major work.
The CEO of Uber, Travis Kalanick has been claimed to have personally helped in the design and says that the logo, “celebrates technology, as well as the cities we serve (Bradley).” Uber also unveiled a look into some of their rebranding process to other sites (Bradley). This is when the backlash started to come forth. Twitter became filled with customer outrage with an almost unanimous vote against the new changes (Bradley). Customers were saying things anywhere from that the logo is unrecognizable to that it looks like “Pac-Man with a tooth ache (Bradley).”
From here, I think that the PR team will have to decide whether this change will be worth it in the end. The revenue will have to be evaluated to see if there’s an increase or decrease since the change. Also, the PR team want to consider posting more of the reasoning behind the change and where they are looking for their company to go.
I personally am not really bothered by the changes that Uber has made. At first, I do see how it’s unrecognizable and completely stems away from the logo that they had originally had. Then I read how the CEO wants to have their brand focus more on its technology and the cities that Uber is available. This makes sense with their new logo and I can see why they made the changes that they did. It’s just a matter of if customers will be able to get past the new look or not.