Extra Credit Blog
This article relates to how an organization’s public relations campaign interacts within current trends. It is” Black History Month” and U.S. Fund for UNICEF is being sensitive to the multicultural world by carrying out a public relations campaign fundraiser. We read about the multicultural world in chapter one. This article talks about how “U.S. Fund for UNICEF started a fundraising campaign by partnering with faith-based leaders who represent the largest African American churches and religious organizations in the country.”
This fundraiser is being promoted by MSNBC host Lawrence O’Donnell’s Kids in Need of Desks (K.I.N.D.) fund which began in 2010. The campaign helps African students by providing school supplies.
The press release quoted Edward G. Lloyd, Chief Operating and Chief Financial Officer of U.S. Fund for UNICEF stating how successful the K.I.N.D organization has been in the past, by provided more than 150,000 desks to half of the students in Malawi, Africa.
The leaders of the African American churches and religious organizations in the U.S. are combining efforts with 11 million other organizations to help improve the education for children of Africa.
There are statistics that are quoted inside of the press release that explain the horrible education conditions in Africa, and how many kids are unable to receive an education. According to this release “of the 59 million children not attending primary school, more than half live in sub-Sahara Africa.” The CEO is quoted after these statistics. He explains that the goals of the program, is to break down barriers and provide more children with an education, by providing them resources that will make learning possible.
The closing paragraph explains the successes of the congregations taking part in the fundraiser and a quote from Bishop P.A. Brooks, on their goal to campaigning for racial and social justice.
Under the closing paragraph there is a blurb about the UNICEF organization and notes to editors section, about last year’s successes while raising money for their campaign along with related links.
I do believe this campaign was a trendy idea and also for a very great cause. Overall, this article game me some ideas and allowed me to learn about a new organization.
Check out the UNICEF Twitter page: https://twitter.com/unicefusa