Extra Credit Blog
The FTC, which can be compared to the “police” for the advertising industry, updated guidelines which concerned ethical “digital disclosure” in relation to bloggers and digital marketers (Bruell). The importance that this holds is how lately the FTC has started to become more and more involved in the surveillance of PR agencies, especially in digital pretenses.
What the FTC is trying to enforce allocates from the overall “closer alignment between law and ethical communication” (Bruell). Furthermore, violations come from that of which is “deceptive to consumers and what they understand” (Bruell).
Through the enforcement of these guidelines updated by the FTC, PR firms are slowly but surely getting a better reputation since people see that they are not trying to scam them, but instead just inform them on something they may at some point want to purchase.
With this in mind, ethics is something extremely important to the PR world, especially in the digitally evolving world (i.e, Instagram, Facebook, Blogger, online reviews). In Public Relations: Strategies and Tactics, the text talks about how public relations organizations have began to endorse guidelines that speak specifically for writing things that may be “deceptive to consumers” and thus cause confusion to what a consumer “understands.” Specifically, guidelines such as these below are outlined in the text which hold relevance to the underlying issue of violations that can arise from deceptiveness and confusion when publishing online or in a digital sense:
Personally, i found this article enjoyable because i have seen companies use fake names or profiles when writing reviews or promoting a product online to receive more sales. You mostly see this happen on websites such as Amazon, Ebay, etc.. Shopping on Amazon, quite frequently since i am a college student, i do buy products based off of reviews. I don’t think i would purchase a product if it was not thoroughly reviewed and more than half of the reviews were positive about the product or the company’s services. I like the fact that the FTC is beginning to take more of an upper hand when dealing with the issues concerning false reviews and people lying about being associated with a company when publishing “amazing reviews” thus “deceiving” consumers or even confusing consumers on what to believe is either true or false in relation to a product or companies services.