I Want More Points

Extra Credit Blog

Organic vs Paid Content

The article, “Sports Marketers Should Lead with Organic, Not Paid, When Developing Digital Strategies” by Dan Gadd published in PR Weekly discussed the importance of organic content to Sports Marketers. An important topic with the upcoming Super Bowl where advertisers spend millions of dollars for a chance to reach millions of viewers. But is this the right move? According to Gadd it isn’t, “brands are allocating significant budgets to acquire eyeballs -diluting efforts and making it harder (and less cost effective) for the right content to be delivered to the right audience.” The article continues to explain that the uses of measurable media placed on YouTube and social media is a better tactic. Using social media excels your content to reach different channels that may be more likely to engage in it. Gadd uses the example of P&G using the “organic first approach” when creating Tide’s NFL draft platform where their video went viral. Although, Gadd doesn’t write off paid content on social completely. Paid content will work on strategic posts that need to reach a certain audience.

I found the article to be interesting because it touched on utilizing organic content which was a topic in the Chapter 3 reading. During this time of year everyone talks about the money spent on advertising at the Super Bowl, but not its effectiveness. I think Gadd makes an important point that companies need to be smart with their budgets and use strategic organic content to its advantage. As a viewer, I can say that I am more responsive to organic content because it doesn’t feel like the company is trying to sell me something. Overall I felt the information in this article was insightful and useful.

 

Gadd, Dan. “Sports Marketers Should Lead With Organic, Not Paid, When Developing Digital Strategies.” Sports Marketers Should Lead With Organic, Not Paid, When Developing Digital Strategies. N.p., 31 Jan. 2016. Web. 02 Feb. 2016.

Best and most awaited NFL Super Bowl 2016 commercials

Advertisements

2 comments on “Organic vs Paid Content

  1. hcimon
    February 2, 2016

    I’d have to agree with this but only for events like the SuperBowl. I do believe there are many instances where paid content is sometimes necessary. Boosts on Facebook can really make a difference. With an event that a company might be posting about it is sometimes necessary and pays off in the end to pay for it to be sent out there. It is also not nearly as expensive as paying for an ad during the SuperBowl.

    Like

  2. empa94
    February 7, 2016

    “I think Gadd makes an important point that companies need to be smart with their budgets and use strategic organic content to its advantage.” After reading this blog this sentence capture my attention. Since I believe advertising is not that effective now a day no matter where you put it. I do believe companies should focus on improving their product and service and that will definitely capture people attention in a positive way.

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Information

This entry was posted on February 2, 2016 by in Advertising, PublicRelations, Sports, Uncategorized.

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 24 other followers

Follow I Want More Points on WordPress.com
%d bloggers like this: