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CDC closes probe into Chipotle’s E.coli outbreak


Chipotle’s e.coli outbreak has caused a lot of bad press for the company over these last months. The article, “CDC closes probe into Chipotle’s E.coli outbreak” was written by Susan Young and was published in PR Weekly. Young explains in the article that the investigation may be over in the outbreak that sickened many, but the talk of the public is not. The bad press has made Chipotle’s stock drop significantly. Despite the health scare, teens and young adults have showed up through it all showing their brand loyalty.

I chose this article because I personally stayed away from Chipotle since this incident. Chipotle now has to figure out a way to get the trust back from their once loyal customers. They will have to communicate with the public positively to truly persuade customers to want to go and eat there. It will be interesting to see what happens to Chipotle as the months progress. Chipotle’s spokesperson did release that all stores will be closed February 8th, his statement read, “We are hosting a national team meeting to thank our employees for their hard work through this difficult time, discuss some of the food safety changes we are implementing and answer questions from employees.” I see this as a positive PR move in order to show the public they are trying to never let this happen again and move on.




One comment on “CDC closes probe into Chipotle’s E.coli outbreak

  1. shandratarvin
    February 3, 2016

    I also stayed away from Chipotle for the same reason. I am a vegetarian, so I was recently drawn to their vegetarian option (which was a GREAT idea). As soon as I heard about the Ecoli breakout, I stopped going. I do believe it is a good PR strategy, that they are publicly announcing the “discussion of food safety changes.” This makes people aware that they are trying to address the issue and prevent any future health concerns. I guess we will have to wait and see if this strategy will boost their sales and stocks.


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This entry was posted on February 2, 2016 by in Uncategorized.

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