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Monthly Archives: February, 2016

Thanks For DD-ing

In class two weeks ago, we watched videos for four different company campaigns. It was interesting to see what other companies created and how they shared their campaigns. Viewing each … Continue reading

February 29, 2016 · 1 Comment

The five biggest tech trends for millennials in 2016

By: Dennis Williams Posted: February 29,2016 According to this article millennials dominate digital, so it’s important to identify the trends that interest this audience. Five trends to keep in mind … Continue reading

February 29, 2016 · 1 Comment

Deadpool: The Super Marketing of a Superhero

Unless you’ve been living under a rock, chances are that you’ve been exposed to at least one piece of ingenious marketing content promoting Ryan Reynolds’ pride and joy, Deadpool. The marketing for … Continue reading

February 25, 2016 · 1 Comment

I Don’t Like It But I Love It

Today, Facebook broadened what it means to “Like.” With Facebook Reactions, users can now express five additional emotions including love, amusement, surprise, sadness and anger.Whether it’s a simple update or … Continue reading

February 24, 2016 · 2 Comments

Just Add a PepsiMoji

The article “Pepsi Pulls Emojis Off Screens” showcases Pepsi’s new campaign “Say It With Pepsi,” which features their own emojis on Pepsi bottles. Pepsi is hoping that this new campaign … Continue reading

February 24, 2016 · 1 Comment

Should a Brand Remain Silent on Social Media During a Crisis?

Uber is currently under fire for remaining silent on social media after one of their drivers murdered six people in Western Michigan. The company completely stopped their online advertising and … Continue reading

February 24, 2016 · Leave a comment

Social media users slam Sony with ‘FreeKesha’ campaign

This article published in PR Daily was written by Clare Lane and discussed the controversy revolving around Kesha and her record producer, Lukasz Gottwald,. The lawsuit came out in 2014 and … Continue reading

February 24, 2016 · Leave a comment

Crisis in the PR Industry

In the Public Relations industry, it is important to constantly prepare for crises to emerge with your client. You always need to be ready for the unexpected. As we’ve discussed in … Continue reading

February 23, 2016 · Leave a comment

10 reasons why Snapchat is the platform du jour for brands

This article was published in PR Week and was written by Ben Bold and discussed the ten reasons why Snapchat is a popular way for brands to reach young consumers … Continue reading

February 17, 2016 · 1 Comment

Content That Shines Through

Last week, Twitter announced that they will be changing the way their users see content on their feeds. Users will see the tweets they are most likely to care about … Continue reading

February 16, 2016 · Leave a comment

It’s Raining Instagram Accounts

In case you haven’t heard the news, the life of a Marketer, PR professional and all other communications roles alike just got a whole lot easier.  For the tactical responsibilities … Continue reading

February 15, 2016 · 1 Comment

I read the article, “Ad of the Week: Honey Maid Skips the Romance and Celebrates the Unconditional Love of Families” by Angela Natividad publish in Ad Week. The article discussed … Continue reading

February 15, 2016 · Leave a comment

Twitter gives marketers a front seat with video ads feature.

On Tuesday, the social platform revealed an advertising feature that allows marketers to upload a video ad getting featured in Twitter’s app and its website for 24 hours. According to … Continue reading

February 13, 2016 · 1 Comment

A PR Lesson from a Nonprofit Organization

If you’re not a fan of moustaches, like myself, or even if you enjoy moustaches, we all are somewhat familiar with the catch phrase “no shave november.” This actually has … Continue reading

February 10, 2016 · Leave a comment

Put a Hashtag On It

Red Lobster jumped on the PR opportunity and started using the hashtag #formation all over social media. After Beyonce name drops them in the first verse of her brand new … Continue reading

February 10, 2016 · 1 Comment

3 ways content can transform social media fans into customers

As the growth of Internet, social media become an essential to marketers and PR personnel in engaging more customers. The article suggests three tips to transform social media followers into … Continue reading

February 9, 2016 · 1 Comment

Esurance reprises its Super Bowl Twitter contest

  The Superbowl advertisements are always competing each year to be the most successful. This year Esurance was able to beat out the competition with their advertisement. They awarded 16 first prize winners … Continue reading

February 9, 2016 · Leave a comment

Read It and Eat

McDonalds is implementing a great PR tactic to their happy meals…books! They are getting rid of the Happy Meal Tours only temporarily to replace them with children’s books. They have … Continue reading

February 9, 2016 · 2 Comments

Political Advertising

  2016 is an election year, which means political advertisements are everywhere. In the article, “What Politics Can Teach Marketers About How Millennials Share Content,” Vincent White takes note of … Continue reading

February 9, 2016 · Leave a comment

Facebook vs. YouTube: Which is the best viral platform for Super Bowl ads?

According to PR week article Facebook isn’t making any claims of superiority over YouTube. Instead, the social network is pointing out that its reach, particularly with Millennials, makes it an … Continue reading

February 7, 2016 · 3 Comments

Uber’s New Logo Causes Backlash

On Tuesday February 2, 2016 Uber released a new logo along with a new branding strategy (Bradley). This has the customers in an uproar (Bradley). Because of this company change, … Continue reading

February 3, 2016 · 4 Comments

How to use social media to win at customer service

The article mentions the most popular social media with tips which helps PR personnel interacts with publics more effectively when many brands’ response to customers does not reach customers’ satisfaction. … Continue reading

February 3, 2016 · 2 Comments

U.S. Fund for UNICEF Partners with Consortium of African American Faith-Based Leaders to provide Children in Africa with Tools to Learn.

This article relates to how an organization’s public relations campaign interacts within current trends. It is” Black History Month” and U.S. Fund for UNICEF is being sensitive to the multicultural … Continue reading

February 3, 2016 · 1 Comment

What is Ethical in a Digital World?

The FTC, which can be compared to the “police” for the advertising industry, updated guidelines which concerned ethical “digital disclosure” in relation to bloggers and digital marketers (Bruell). The importance … Continue reading

February 2, 2016 · 2 Comments

CDC closes probe into Chipotle’s E.coli outbreak

Chipotle’s e.coli outbreak has caused a lot of bad press for the company over these last months. The article, “CDC closes probe into Chipotle’s E.coli outbreak” was written by Susan … Continue reading

February 2, 2016 · 1 Comment

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