Extra Credit Blog
About 50 years ago, we could only imagine the daily activities of those across the world from us. We could only wonder and assume what someone in Russia was doing in the present time if we were in South Africa and vice versa. Now, due to the vast technological changes, we are able to be on current time with other parts of the world and watch and listen as news unfold and history is told. These technological innovations have managed to close up the world gaps and make us more of a close-knit global community; a process social media, specifically Twitter, has helped in.
Twitter over and over again proves that it is currently one of the best tools that can be used for practitioners in the Public Relations field. This is because Twitter has a unique element, the hashtag, which targets and minimizes audiences. As Aerial Ellis states in her article “5 Things PR Pros Can Learn From #BlackTwitter,” “Twitter has become a platform for breaking news, public discussion, trending topics and cultural concerns. On occasion, a hashtag will emerge among the chatter.” This unique element, the hashtag, is discussed in Ellis’ article when she uses the example of #BlackTwitter to explain how Twitter segments audiences for p.r purposes and how effective it is. Personally, I see Twitter as the saving grace because reaching audiences over the Internet is becoming more and more difficult due to the excess clutter the Internet has caused. As a future p.r practitioner, I can only hope Twitter continues to be cool with the “in crowd” and that more social media platforms, like how Instagram and Facebook have already done, take on the use of the hashtag.
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