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About 50 years ago, we could only imagine the daily activities of those across the world from us. We could only wonder and assume what someone in Russia was doing in the present time if we were in South Africa and vice versa. Now, due to the vast technological changes, we are able to be on current time with other parts of the world and watch and listen as news unfold and history is told. These technological innovations have managed to close up the world gaps and make us more of a close-knit global community; a process social media, specifically Twitter, has helped in.

Twitter over and over again proves that it is currently one of the best tools that can be used for practitioners in the Public Relations field. This is because Twitter has a unique element, the hashtag, which targets and minimizes audiences. As Aerial Ellis states in her article “5 Things PR Pros Can Learn From #BlackTwitter,” “Twitter has become a platform for breaking news, public discussion, trending topics and cultural concerns. On occasion, a hashtag will emerge among the chatter.” This unique element, the hashtag, is discussed in Ellis’ article when she uses the example of #BlackTwitter to explain how Twitter segments audiences for p.r purposes and how effective it is. Personally, I see Twitter as the saving grace because reaching audiences over the Internet is becoming more and more difficult due to the excess clutter the Internet has caused. As a future p.r practitioner, I can only hope Twitter continues to be cool with the “in crowd” and that more social media platforms, like how Instagram and Facebook have already done, take on the use of the hashtag.


3 comments on “#WewantTwitter

  1. courtneykamin
    December 3, 2015

    I feel like twitter is something that someone either loves or hates. I feel like twitter is the new Facebook though that many people still use Facebook, Twitter is trying to take over. The aspect like the article said, is that Twitter started a new and original thing called the hashtag. Facebook was just the start of what is new and exciting but Twitter is the new and exciting thing that I believe that will stay around just has Facebook has and will probably slightly fade out, but not totally go away.


  2. hcimon
    January 25, 2016

    I agree with both the content of this and the comment. People different social media outlets in different ways and for different things. Twitter is unique how drastic those differences are. I feel as though I need various accounts just to manage it properly. I think it is necessary for any PR professional to have one and share their content. It seems more likely for content to be seen on Twitter than on Facebook and is usually of more use for the company. Tweets from business are more noted on Twitter tahn on Facebook, at least in my experience, because for a majority of Twitter users that is their sole purpose of being on it.


  3. kaylafavaloro
    February 2, 2016

    I agree with the post and what Courtney commented. Twitter has changed the social media world. The hashtag connects a broader group of people and brings people together. I agree that P.R people can use twitter to their advantage to get messages out to the public. This social media app has really transformed communication. I hope it is here to stay because there truly is so many advantages that can come from Twitter.


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This entry was posted on December 1, 2015 by in Advertising, Social Media Marketing, twitter.

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