I Want More Points

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In recent classes, we’ve discussed the important role of public relations professionals in the heat of a crisis involving a client. When a crisis occurs, the public relations practitioner must rationally handle the situation for the company or organization in order to maintain a positive reputation depicted through the media. An article in the Public Relations Strategist, titled “Prison Break: The Truth About Crisis Communications in a Social World, presents tactics used to influence the public’s opinion about law enforcement in when a crisis occurs.

After a 23-day manhunt for two convicts that escaped from a high-security correctional facility in New York, law enforcers got serious backlash from the media as people shared articles about false information regarding the story through social media outlets such as Twitter, Facebook, etc. Agency help was provided to by virtual operations support teams (VOST), a group of trained citizen volunteers who refer to themselves as “trusted agents.” These teams were utilized to monitor law enforcement situations by looking for public confusion or miscommunication through the media, and help officers spread official news to the public. Groups involved in VOST, among other crisis communication agencies, are vital in situations, especially as scandalous as escaped convicts, to help keep the media in line and prevent further public panic.



One comment on “#PrisonBreakNY

  1. courtneykamin
    November 5, 2015

    This is an awesome article showing that something as big as this people want answers faster than law enforcement can handle. With this they started to sabotage the investigation by making the law enforcement work twice as hard through false leads in social media, I think this is what society is moving to today and there will be a lot more like this in years to come.


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This entry was posted on November 4, 2015 by in Uncategorized.

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