Extra Credit Blog
The recent update to Snapchat has had users excited over vomiting rainbows, virtually chomping on cookies, and expressing anger through shooting steam out of their ears. With over 100 million users a day, Snapchat is now looking to use this innovation of “selfie lenses” to their advantage in order to gain profits. In a recent article published on Ragan’s PR Daily, titled “Snapchat Offers Marketers Sponsored Selfies,” it provides new information to the public that brands now have the ability to create their own selfie lenses as a source of marketing.
Snapchat has already been providing ways for brands to market themselves through this social media medium, such as the ability to create stickers for users to access when in the vicinity of the location. McDonald’s is a brand that has been successful using this source of marketing by creating hamburger and french fry stickers that users can access when in the geolocation of a McDonald’s.
According to a spokeswomen for Financial Times,“Sponsored lenses allow Snapchatters to express themselves and connect with a brand in a really creative and dynamic way.” It is evident that this social media medium is striving for a new way to increase revenues, yet keep the experience exciting so the about of users may increase as well.
I really enjoyed reading this article because Snapchat is a social media app that is so prominent in our generation today. As stated in Regina Luttrell’s book, Social Media, companies should use mediums that appeal to us in order to grasp the attention of the audience in an exciting way. I think Snapchat’s idea of introducing sponsored lenses is going to be a successful route for them in increasing profits as well as a great opportunity that brands should take advantage of, especially those targeting audience within our age range.
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