Extra Credit Blog
This week we learned about how vital it is for public relations practitioners to have a positive relationship with journalists, reporters, and bloggers in order to get their stories heard, and hopefully published in the media. The article “Get Better at Pitching Media: 3 Checklists,” published on PR in Your Pajamas, includes helpful tips about how to “reach the right person, at the right time, with the best pitch possible.” This related to what we read this week in Chapter 4: Social Press of Regina Luttrell’s book Social Media: How to Engage, Share, and Connect, highlighting details about how public relations professionals engage with a great amount of influencers of the media through mediums like Twitter, Facebook, LinkedIn, and other blogs and forums (67).
On average, journalists and bloggers get around 50 emails a day of PR pitches alone, and they may write one story a day, therefore YOUR story must be introduced by a killer pitch to cut through the clutter of the others. This article recommends PR practitioners to keep a checklist close at all times to reference before sending a pitch to a reporter. Keep in mind the following tips:
I think this checklist is a great guideline for PR professionals to keep in mind whenever they are submitting a pitch to the media. Some of these points may seem like common sense, but I feel like on a daily basis people make subtle mistakes when reaching out to others, which can easily change the receiver’s perspectives about you. I think this article provides insights tips that not only will benefit an individual in the PR industry, but even myself as a student. The tips could be helpful in simply sending an email out to a professor, employer, or writing a blog entry for class!