I Want More Points

Extra Credit Blog

Check Yourself, Before You Wreck Yourself


This week we learned about how vital it is for public relations practitioners to have a positive relationship with journalists, reporters, and bloggers in order to get their stories heard, and hopefully published in the media. The article “Get Better at Pitching Media: 3 Checklists,” published on PR in Your Pajamas, includes helpful tips about how to “reach the right person, at the right time, with the best pitch possible.” This related to what we read this week in Chapter 4: Social Press of Regina Luttrell’s book Social Media: How to Engage, Share, and Connect, highlighting details about how public relations professionals engage with a great amount of influencers of the media through mediums like Twitter, Facebook, LinkedIn, and other blogs and forums (67).

On average, journalists and bloggers get around 50 emails a day of PR pitches alone, and they may write one story a day, therefore YOUR story must be introduced by a killer pitch to cut through the clutter of the others. This article recommends PR practitioners to keep a checklist close at all times to reference before sending a pitch to a reporter. Keep in mind the following tips:

  • Make sure your pitch is original! Is it newsworthy? The story should have context and relevance to the reporter to persuade him/her to write about it.
  • The headline should be intriguing and grasp the reader’s attention.
  • Don’t forget to proofread! – You can tarnish your credibility by making simple grammatical errors.
  • Go the extra mile by providing multimedia that goes along with your story.
  • Have a clear target audience.
  • Reach out – Are you personable in the email you’re sending? (This goes a long way with developing relationships)
  • Is there a clear call to action?

I think this checklist is a great guideline for PR professionals to keep in mind whenever they are submitting a pitch to the media. Some of these points may seem like common sense, but I feel like on a daily basis people make subtle mistakes when reaching out to others, which can easily change the receiver’s perspectives about you. I think this article provides insights tips that not only will benefit an individual in the PR industry, but even myself as a student. The tips could be helpful in simply sending an email out to a professor, employer, or writing a blog entry for class!



One comment on “Check Yourself, Before You Wreck Yourself

  1. courtneykamin
    October 13, 2015

    I like this post where it helps you figure out how to write a story. It makes you think about how you write. How you have to have a good clear image in thinking about what you are writing. That you have to write well and be able to be unique in the way that it needs to be written. How one has to make sure that all facts are checked out and the writing is up to par for what an editor wants.


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This entry was posted on October 1, 2015 by in Uncategorized.

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