Extra Credit Blog
For my extra credit I found an article on PR Week about McDonald’s and the pressure they are about to receive going into an all-day breakfast model. The company will now begin serving the items on their breakfast menu all day instead of just up to 10 a.m. like they were doing prior. Not only will they gain more customers through this, but existing customers will more than likely become more frequent visitors, as wanting breakfast food past 10 a.m. has always been something holding the company back. Where this article ties into our book is in the way they are rolling out the all-day breakfast campaign. The announcement for the change was made on Twitter, a social media site, where McDonald’s as a company has over 3 million followers. This PR campaign is showing that McDonald’s is serious about targeting their audience about the new rollout. They sent Thousands of direct tweets to followers, some of which included celebrities.
This is following the SoMe circular model of social communications. They began by sharing the information over Twitter. Now after sharing the information, they will listen and learn in order to optimize the effectiveness of the campaign. Any feedback from followers will require quick responses, and should also help them out by showing the public that they are not afraid to deal with tough questions about having breakfast food all day. Finally they should engage with customers and followers to see if there should be any changes to the menu, or if anything can be added to retain their current customers and potentially make new ones.