Extra Credit Blog
For this week’s extra credit, I turned to PRSA’s website. To my surprise I found an article that contradicted Social Media’s Chapter 2. This week’s chapter was about the evolution of social media and the bridge it has created between business and the ability to communicate with the public. This article from PRSA brushed upon the idea that social media tactics are beginning to backfire for businesses and their success. According to the article, “Social media ads are meant to fit in organically so that people will engage with them more. But 10 years into the social media phenomenon, posts from brands have increased, while user engagement with them has fallen, a new study says.” To me this is hard to believe, but when really forced to analysis the situation I can somewhat see how consumers can begin to look at the advertisements’ businesses flood social media channels with, as noise to be ignored. The statistics of the article state that, 4.2 percent of a brand’s followers interacted with its posts and only one year later that engagement fell to 2.2 percent. It literally blows my mind that only one year later this percentage has dropped a full 2 percent.
photo from: closingbigger.net